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Steba awarded as “Brand of the century”

11.01.2022 – The family-owned company Steba Elektrogeraete was voted “Brand of the century” in the category “Grill Ovens”. The award is given to German brands that characterize and represent their entire product category. The eligibility is made by an independent jury, the editorial team of “Deutsche Standards”.

With the “Brand of the century” award Steba ranks among top tier of German brands, alongside prestigious companies such as BMW, Schaeffler and Ritter Sport. The award, which is granted by the “ZEIT publishing group”, is characterised by an objective and transparent selection process and the exclusive limitation of awards to one brand per product category. The selection is based on predefined factors that indicate the success of a brand. These include the age of the brand, its innovative strength and local ties. All award-winning brands are presented on the website deutsche-standards.de.

“We are proud that our grill ovens meet the demanding criteria and that we can call ourselves ‘Brand of the century'”, says Markus Müller, Managing Director of Steba. “This award confirms that our promise of ‘Quality. Reliability. Competence.’ is not just a brand claim, but something our customers and partners can always rely on.”